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"Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read"-ADVERTISING

It’s likely not going to come as a surprise to you to read nearly everyone knows how to click past banner ads, watch the required five se...
Marketers scratch their heads as nail-product category goes bust.

Nail products were the big hit of beauty in recent years, with stunning of more than 20% in both 2011 and 2012. But the surge has suddenly...
Ford Inspires Viewers to Start Their Engines with its “One-Tank Adventure” Video Ads on Yahoo.com

Our “Ad of the Week” challenges you to chase your dreams with a little help from Ford in these stories of personal courage. How far can you...
Have you seen the Festive Van?

I am an absolute sucker for smart stunts, and Burberry certainly delivered one this season. It’s Festive Fan is making rounds around Lond...
Sony’s stealthy approach towards interactive augmented reality

Through luck or foresight, Sony appears to be converging on something of a home technology miracle – but to see their approach clearly w...
Instagram Ads Work, Advertisers Say

On Nov. 1, Instagram began running ad campaigns from 10 advertisers, including Adidas, Burberry, Michael Kors, Ben & Jerry's and L...
Starbucks in China makes money by renting its couches

Well, this is interesting. Rather than offering some local variation on the latte, Starbucks is gaining the market share in China by cate...

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