Monday, December 23, 2013

Ford Inspires Viewers to Start Their Engines with its “One-Tank Adventure” Video Ads on Yahoo.com

Our “Ad of the Week” challenges you to chase your dreams with a little help from Ford in these stories of personal courage.

How far can you get on one tank of gas? Far enough to reach your dreams, with a little help from Ford’s fuel-efficient Fusion, Focus, and Escape. That’s the premise of Ford’s “One-Tank Adventure,” a custom video program running on Yahoo Screen throughout December.

The ads share video stories about ordinary people with extraordinary passion. In this week’s edition, we see a dancer, comedian, and fitness competitor each take advantage of Ford’s impressive gas mileage as they embark on road trips that take them closer to realizing their goals.

The 970x250 billboard on the Yahoo homepage drove viewers over to Yahoo Screen to watch the videos. Here’s how it worked:

No comments:

Post a Comment